Ameer & Ameerat Al Arab Guide: Asdaaf by Lattafa Explained (UK 2026)
If you’ve spotted “Asdaaf” on a bottle and wondered how it relates to Lattafa, here’s the short answer: Asdaaf is a house brand produced under the Lattafa umbrella, and its flagship line is Ameer Al Arab (“Prince of Arabia”) for men and Ameerat Al Arab (“Princess of Arabia”) for women. Four fragrances make up the pairing so far — here’s how they differ.
What Is Asdaaf?
Asdaaf sits alongside Lattafa’s other sub-brands and house names as a distinct labelling on the bottle, but is manufactured and distributed through the same Lattafa network. Pricing stays in Lattafa’s accessible core-range territory — £13.99 to £16.99 across the four fragrances covered here — rather than the premium Lattafa Pride or Niche Emarati tiers.
Ameer Al Arab (Men’s Line)
Ameer Al Arab (Original): Versatile Warm Oriental
Ameer Al Arab EDP 100ml (£16.99) opens with warm spice and citrus, moves into a rich oriental heart, and finishes on a smooth amber-musk base. It’s confident without being overpowering, genuinely suited to both day and evening wear — a good entry point if you want a reliable, everyday oriental without committing to something as intense as Niche Emarati’s oud-leather bottles.
Ameer Al Arab Imperium: The Darker, Bolder Sibling
Ameer Al Arab Imperium EDP 100ml (£16.99) takes the same starting concept and pushes it darker. Dark spice opens into a resinous oud-amber heart, finishing on a deep musk base — richer and more evening-focused than the original. If you’ve worn the original and want more presence for colder months or nighttime wear, Imperium is the natural upgrade, at the same price.
Ameerat Al Arab (Women’s Line)
Ameerat Al Arab Prive Rose: Classic and Office-Safe
Ameerat Al Arab Prive Rose EDP 100ml (£13.99) opens with fresh rose petals, moves into a soft powdery heart, and finishes on a warm musk base. It’s the most restrained of the four — refined and understated enough for daily office wear, which our UK office-safe fragrance guide can help you judge against other options.
Ameerat Al Arab Sugar Crown: Sweet and Playful
Ameerat Al Arab Sugar Crown EDP 100ml (£16.99) goes the opposite direction from Prive Rose. Candied fruit opens into a soft gourmand heart, finishing on warm vanilla-musk — playful and indulgent rather than refined. If Prive Rose feels too quiet for your taste, Sugar Crown is the louder, sweeter alternative in the same family.
Quick Comparison Table
| Fragrance | Price | For | Profile |
|---|---|---|---|
| Ameer Al Arab | £16.99 | Men (unisex-wearable) | Warm oriental, versatile |
| Ameer Al Arab Imperium | £16.99 | Men (unisex-wearable) | Dark, resinous oud-amber |
| Ameerat Al Arab Prive Rose | £13.99 | Women | Classic powdery rose, office-safe |
| Ameerat Al Arab Sugar Crown | £16.99 | Women | Sweet gourmand, playful |
How to Choose
For a first bottle from the men’s side, start with the original Ameer Al Arab — it’s the more versatile of the two. Move to Imperium once you know you want more weight and oud character for evenings. On the women’s side, Prive Rose and Sugar Crown genuinely don’t overlap: pick Prive Rose for understated daily wear, Sugar Crown if you want a sweeter, more noticeable signature scent.
FAQ
Is Asdaaf the same quality as mainline Lattafa?
Yes — Asdaaf uses the same Eau de Parfum concentration and manufacturing as Lattafa’s core range; it’s a distinct house name rather than a lower-tier product line.
Can men wear Ameerat Al Arab, or women wear Ameer Al Arab?
The marketing is gendered, but the amber-oriental base notes in Ameer Al Arab and Imperium wear well on anyone who likes that profile.
Which is the most affordable in the range?
Prive Rose at £13.99 is the cheapest of the four.
Are these fragrances long-lasting?
As full-strength EDPs, all four should perform in line with Lattafa’s typical longevity — see our longevity testing method if you want to measure it yourself.
Shop the Range
All four in stock with free UK delivery: Ameer Al Arab, Ameer Al Arab Imperium, Ameerat Al Arab Prive Rose, and Ameerat Al Arab Sugar Crown.