Our Review Policy: Every Review, Never Deleted

We publish every genuine customer review we receive about our products and service — five stars or one star, glowing or critical. We don’t remove reviews because they’re negative, and we don’t cherry-pick which ones go live.

Why We’re Explicit About This

It’s a fair, reasonable question to ask any online perfume retailer, and it’s one we’d rather answer directly than leave you wondering. Genuine reviews, including critical ones, are more useful to you than a page of five-star ratings with nothing else on it.

What We Will Remove

We only remove reviews that are spam, abusive, unrelated to the product, or that reveal another customer’s personal information. A review being negative is never, on its own, a reason for removal.

What This Means for You

• If a fragrance genuinely doesn’t work for you, your honest review helps the next buyer make a better decision — and we want that review published.
• If you have concerns about a specific order (damaged in transit, wrong item, quality issue), please also contact us directly so we can actually resolve it — a review alone doesn’t reach our support team as quickly as a direct message.
• Our returns and refunds policy applies regardless of whether you’ve left a review.

A Note on Individual Variation

Fragrance is genuinely subjective, and the same bottle can read differently on different skin — see our skin type guide for why. A critical review from someone whose skin chemistry didn’t suit a scent is just as valid and useful as a glowing one, which is exactly why we publish both.

Questions About a Specific Review or Order?

Get in touch via our contact page and we’ll help directly.

Related reading: how we describe longevity and projection.